"Ask yourself what kind of information you really need upfront to decide if you want to move candidates to a next step," said Tiffani Murray, manager of talent management systems for the Pulte Group in Atlanta. 25 or fewer questions, the Appcast study found. The study tracked 500,000 job seekers looking at online applications across diverse platforms and more than 30,000 completed applications.Ĭompletion rates drop by almost 50 percent when an application asks 50 or more questions vs. The idea is to balance what's convenient for recruiters with what's user-friendly for applicants.Īccording to a study from recruitment companyĪppcast, recruiters can boost conversion rates (candidates viewing a job ad who go on to complete an application) by up to 365 percent by reducing the length of the application process to five minutes or less. What can recruiters do to increase the odds of applications being completed via mobile devices or on desktops? Experts say the first steps are to remove "nice to have" questions that aren't required upon first contact with candidates and to limit the number of screens people have to navigate. Their tolerance for jumping through hoops is much lower" than many employers think. "Good candidates know their time is important and they have plenty of opportunities in the job market. "But, in reality, the opposite is true," Gregory said. About 50 percent of responding employers said the length of application processes is a positive because it "weeds out" applicants. The CareerBuilder survey suggests this mindset still holds sway. Punchkick Interactive, a Chicago-based mobile application and Web development company. Traditional thinking holds that lengthy applications will screen out apathetic candidates and good talent will be dedicated enough to fill out more information, said Sarah Gregory, director of research at The fallout for organizations from this persistent issue is the loss of top talent, poor word-of-mouth from candidates frustrated with the process and the higher costs associated with abandonment in cost-per-click recruiting models. ![]() ![]() ![]() Other industry sources say that abandonment rate may be conservative. According toĬareerBuilder, 60 percent of job seekers quit in the middle of filling out online job applications because of their length or complexity. The problem of job candidates abandoning online applications continues to plague the recruiting industry.
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